In the first of a series of Olympics entries, today I cover
what was my experience at the Olympic park last Sunday, from security to entertainment,
from food to staff or venues and more:
Security Controls:
9/10 - Despite all the worries about the GS4 fiasco, having to call in at the eleventh hour thousands of troops to cope with security, this part
of the experience is pretty much painless,
quick and straight forward. Just
like passing through the security controls at an airport, only that instead of a boarding pass you just need a
ticket – ah, and there is no plane
waiting for you, just great sporting action! You are allowed to bring in your own food and empty bottles of water to refill inside, which always helps to save
money on drinks.
Entrance to the Olympic Park, with plenty of space and easy access |
Olympic Park Layout: 8/10
- It is incredibly spacious and all is
new and clean, plenty of plants and
trees and walking areas, a little river and so on. Directions to venues are all clear with big signs; you can’t get
lost but even if you do, there are plenty of stewards who can point you in the right direction.
The distance
between one end and the other is about 20
min walk at leisure pace. It is good to keep this in mind if you are going
to the Basketball or the Cycling from the (strategically located) Westfield
shopping centre main entrance to the Park.
The Olympic Stadium and the eeerrr.., metal thing call the Orbit, from within the Olympic Park |
One of the several super size maps to know where you are |
Atmosphere outside
the venues: 4.5/10 - This really disappointed
me. Unlike many big sporting events where the loudspeakers system plays its own radio station, commentating on the events that are on, on what
court and what time, who is winning, who is losing, with live commentary...
Here they play commercial music.
That’s it. I’ve got my iPod for that,
thank you very much.
Having been to the likes of Wimbledon, Formula One, Moto GP and many more high profile events,
where you walk around and can still hear
what is going on, here you have no opportunity to know what’s going on
around the park, or elsewhere for that matter. And this is not just any
sporting event. It is the ‘greatest show on Earth’, right?
Well, if it is, I really want to know what’s going on, at
all times. I want to be informed. I
want to listen to it, to watch it; on small screens placed along the big
walking areas – surely Panasonic has a few spare ones?
Well, they do: there are a couple of large screens in some
green areas – duly sponsored by Panasonic
and British Airways, mind- but they
are really quiet and off the main walking sites.
Plenty of space, and colours! |
And there is no entertainment,
no streets entertainers to play jokes or games with the crowds. Surely from the
10,000+ cast members that took part in the mighty Opening Ceremony on the
Friday, some would love to continue to entertain passers by at the Olympic Park
or at other venues.
There is a floating great
spirit, with so many colourful fans with their faces painted, wearing wigs
and their national colours with pride, taking photos and so on. But it just
feels all quite flat throughout.
I missed particularly not seeing the Games mascots –what are their names again?- wandering
around and having their photos taken with the visitors. Don’t be fooled, this
is not Disney World and it seems here the mascots only exist for merchandising
sales or on telly.
Commercialization: 7.5/10
– They have found a fine balance
between offering essential services
that are needed (food, beverages) at reasonably acceptable prices and variety –it
is not only McDonalds but there are other British or International food places-
and those not-so-necessary products,
as the BMW car dealer.
There is a large souvenir
shop where you can get everything and anything a London 2012 logo can be
placed on. I didn’t stop by as there are thousands of retailers across London
where you can buy stuff. And if you are subscribed to the London 2012 newsletter,
you are reminded regularly of the many products available too.
The Souvenir shop - an a vigilant eye, protecting us all |
Loyal to the promise of no corporate branding at the events
themselves, there are some places elsewhere where you see clearly the Visa, Samsung or Coca-Cola logos and products. But it is all quite reasonable given
what they invest in this beast called Olympic Games. You cannot escape Visa since that’s the only card accepted when not
paying in cash, mind.
I love the “treat
corners”, fully branded and supplied with Cadbury’s products. Not a huge menu in offer but the mere concept is
highly plausible.
Colour everywhere |
Working Staff: 9.5/10
– There are plenty of stewards, so-called “Game
Makers”, to help you with virtually any enquiry. From mobility issues to
finding the right venue or service or once at the venue to locate your seat and
so on. Everyone is really helpful
and even when they don’t necessarily know the answer, they try to help or point
you in the direction of someone who may.
Game Makers, they do make a difference working so hard - and they deserve a moment to relax |
The army staff present is very discreet and other than for
their clothing you can barely notice them. I saw more in proportion at the Earl’s
Court venue on the Monday where I attended the women’s Volleyball; and again
they were all really helpful.
Basketball arena:
8/10 – Being a temporary venue
it can be tricky to make them feel like ‘proper’ venues. In this instance it
definitely feels good from the start. The access to the seats is quite
straightforward; maybe not so much if you are sitting at the very top of the
rows, but the view is very good from every seat, no one can really complain. It
is not rocket science and does the job
nicely though there is nothing mind-blowing about it, simple as.
The Basketball Arena from the outside |
The Basketball arena - view from my seat - yes I see the empty seats too, don't get me started... |
Brazil's NBA player Nene flies to the hoop |
The entertainment in between matches and at half times is visually good and the cheerleaders are very committed and display some decent tricks, whilst the 'venue host' is constantly engaging with the crowd and via the big screens. |
Cheerleaders literally going upside down to please the crowd |
Aquatics centre: 6.5/10
– Also a temporary structure when it
comes to most of the seats, the climb up
to the general admission seats is really a climb. Up the stairs for four floors
outside the actual venue, then open the door to enter the middle level of the
stands, turn a right and continue to walk up the stairs until you are sitting
five rows off the top row, like I was. Despite the height, the view is
reasonably good too. With the help of my camera zoom I was able to get a few
good pictures and made it all more enjoyable.
View from up high |
View with the zoom - one, two, three you move first! |
It was a little too warm
when I got there around 2.30pm and throughout, however just at the end, as if
by act of magic some breeze started to come through from the outside and it
helped cool things down a bit. It was raining cats and dogs too.
The shame though is, because of the roof layout inwards and downwards, from your seat you cannot see
the opposite stand, which makes you feel it may be empty there.
Do not expect to be entertained by anything other than the actual competition though, because there is nothing really.
A Chinese fan celebrates the Gold medal |
Earl’s Court arena (NOT AT THE OLYMPIC PARK),
Volleyball: 6/10 – OK, this is a permanent
venue used for multiple purposes during the year. It was built a few
decades ago and you can tell. Access through security is fairly quick and sharp
but once inside there really isn’t much
to do other than go to your seat. The space between the entrance and the
arena is like a big hangar with some stands selling food and drinks, some
merchandising and toilets. It is poorly lit and you feel you rather be on your couch.
Earl's Court - home for Olympic Volleyball |
Once you make it to the arena proper, the area of play and surroundings is all
very modern-looking and colourful. The seats though at the upper tier have seen
some events over the years. Being
so old it means there are many pillars
around and many seats have to be “killed” or not sold so not to miss the
action, which is a shame. Once you are in a proper seat, the view is very good
and no one is ever too far or too close.
View from the 2nd level Earls Court |
Olympic Volleyball action - relentless |
Olympic Volleyball - never a dull moment! |
Ok, after the spectacle on court I’ll give it an extra point.
End of.
And this is it for now. Thank you for reading and stay tuned for more Olympic stories
in the coming days!
PS One final comment, I can't help myself but seeing so many empty seats really is terrible. LOCOG please do.something.about.it.NOW!
Empty seats at the women's volleyball on the first Monday. Sad. |